Missoni Creates Fashion Traffic Jam

Yesterday’s launch of MISSONI for Target created quite the traffic jam on Target.com and has lead to some major Ebay action. In less than 24 hours, over 20,000 MISSONI for Target items have been listed on Ebay. A Missoni bike that retails for $399 is up to $1135 on the auction website (according to Fashionista). Target is currently selling 400 Missoni items, but the majority of items seem to be “sold out.” While Twitter was filled with sad @Target mentions from eager buyers who couldn’t seem to purchase the highly coveted Missoni items, it seems Oprah Winfrey had no problem getting her hands on the hot commodity. Wednesday, after attending the company’s national sales meeting, Ms. O tweeted “Spent the day going to and from Minneapolis. Gorgeous CLEAN city.had a fun time meeting our friends at TARGET! Got a MIssoni box!”

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