Whitney English’s Day Designer, Emily Ley’s Simplified Planner and Erin Condren’s Life Planner are changing the way we look at our calendars. These three life planners (calendars, day books, agendas) are so popular that they are selling out faster than their creators can announce release dates. I’m currently using the Erin Condren Life Planner that I purchased last year (and am planning a detailed review over the coming weeks). I am fascinated not only by these products, but the women behind them. They each have found a niche that needed filling and are creating strong, smart, and successful brands around these products.
We are consistently finding ourselves returning back to “paper” (planners, personal notes, business notebooks) and many women are finding professional success in this venue. They are designing products to help improve women’s lives, helping to make them more productive and efficient while also bringing style, grace, and elegance to the office. With more and more women working from home, building home offices that reflect their style and wanting to maintain glamour even while keeping track of appointments, to-do lists, and business plans, stylish “agendas” are high on the list of “Must Have’s.” These three women, Erin Condren, Whitney English, and Emily Ley are standouts in the world of paper. “At the end of the day, it’s about simplicity. Let’s simplify life so that we can take care of our need-tos and focus on our want-tos. Let’s ditch that standard of perfection and embrace a simpler, more what-matters-most lifestyle,” says Ley.
I am planning a detailed review of all three of these planners and am eager to report back on my findings. Let me know if you have tried any of these planners and what your thoughts and opinions are on them.